 |
 |
 |
 |
|
|||||
The Guide is a high-quality niche publication, catering exclusively for Auckland’s affluent residents and businesspeople. No other publication targets this demographic so accurately or offers advertisers such an upmarket and select marketing avenue. The Guide’s exclusive residential distribution is complemented by a central-city profile, with the magazine delivered to the area’s top blue-chip companies. The Guide is also posted to all Auckland’s embassies and high commissions. Although The Guide is delivered free of charge to pre- selected Auckland suburbs, the magazine is also offered for sale at $8.50 and is distributed to quality newsagents and bookshops throughout the Auckland region by Independent Magazine Distributors Ltd. In keeping with the magazine’s lifestyle content, individual copies are circulated to the city’s best cafes and restaurants. With interesting editorial, and sleek design and layout, The Guide is an effective and professional marketing avenue for large and small businesses. A three-month shelf life ensures maximum exposure for your business. |
|||||
 |
 |
||||
| (383kb pdf) | (363kb pdf) | ||||
| Statistics Frequency: Quarterly Cover Price: $8.50 Circulation: 15,000 Readership: 60,000 Established: (Guide Magazines) 2001 Auckland Guide launch: March 2006 Sales: 2000 Highly targeted free distribution: 13,900 estimated readership characteristics Male 49%, Female 51% 55% tertiary educated 20% income over $40,000 53% income over $80,000 65% in socio-economic group 1, 2 & 3 80% own their own home 85% readers live and work in Auckland 85% have one or more credit cards 70% have home computer and are internet savvy 75% have dined out more than once in the past month 70% have travelled outside New Zealand 80% readers over 29 years old Delivered to Epsom, One Tree Hill, Remuera, Parnell, Viaduct, Ponsonby, St Heliers, Mission Bay, St Marys Bay, Freemans Bay, Jervois Rd, Grey Lynn, Kingsland, Takapuna, Northcote Point publication dates 2010 Issue 8 May Issue 9 August Issue 10 November |
Statistics Frequency: Quarterly Format: A4 Glossy Cover Price: $8.50 Circulation: 10,000 Readership: 50,000 Established: 2001 Unit sales: 2000 Highly targeted free distribution: 8,000 estimated readership characteristics Male 49%, Female 51% 55% tertiary educated 20% income over $40,000 53% income over $80,000 65% in socio-economic group 1, 2 & 3 80% own their own home 85% readers live and work in Wellington 85% have one or more credit cards 70% have home computer and are internet savvy 75% have dined out more than once in the past month 70% have travelled outside New Zealand 80% readers over 29 years old publication dates 2010/2010 Issue 28 - June Issue 29 - September Issue 30 - December Issue 31 - March Delivered to Mt Victoria, Oriental Parade, Roseneath, Hataitai, Kilbirnie, Seatoun, Newtown, Mt Cook, Brooklyn, The Terrace, Kelburn, Thorndon, Wadestown, Khandallah, Woburn, Eastbourne, Western Hills, Plimmerton statistics |
||||
| em@il: theguide@paradise.net.nz AKL ph(09) 622 2235 WGTN ph(04) 802 4419 |